a registered charity with a mandate to research and develop Canada's first financial institution dedicated to meeting the needs of voluntary sector organizations. Once established, Vartana Bank will be Canada's first bank that is also a registered charity. Its primary customers will be charities and non-profit organizations.

"First, fundraising should not be seen as a begging exercise, but as selling a solution for social impact. Second, impact is easier to sell if metrics about measurable outcomes are used rather than nebulous statistics of volunteer hours served or number of soup bowls filled. Third, nonprofits should not think of collecting metrics that prove their value, but rather collect metrics that improve their performance. The gist of Saul's points is that when an organization asks a question from the right angle, answers are more forthcoming."

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